In the last months, the world has been turned upside down and a number of business are laying off employees, applying for government rescue funds or filing for bankruptcy. In a more positive scenario, other businesses are reinventing themselves or changing their strategies to better serve more demanding customers.
Nonetheless, some things remain unchanged. Like the need for innovation. The world needs innovators ready to take upon generational challenges such as solving the world’s food, water, climate, energy, health, or education problems. Most of these innovators are found in the startups or scaleups world and are pioneers in their respective industries. They are the ones who continue their disruption journey even in times of crisis as they have a mission to accomplish no matter the economic or political landscapes. These innovators come from all corners of the world and seem to have had the world’s greatest online conference call, as they are all preaching similar things.
I’ve been working with startups for more than ten years. I have to say it’s a tough world to work in, but it’s one of the few worlds where the words “it’s impossible” do not exist. So, if you think it cannot be done, just call an entrepreneur. You’ll be surprised by the solutions he or she will come up with.
If you want to go through some of the most important and practical learnings in my view, have a look at the full article published on Eu- Startups. I’ve also presented some of these key learnings last week during my talk at the Global Communication Summit 2020. I wish I was in Berlin where the event usually takes place, but the online summit turned out to be a great experience as well.
For those of you how want to dig deeper and find out more about startups and the innovation community, I recommend the following classics to start with: Zero to One: Notes on Startups or How to Build the Future by Peter Thiel and Blake Masters, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek, Shoe Dog: A Memoir by the Creator of Nike by Phil Knight, Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis, The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson, The Code by Margaret O’Mara, Dot.Con: The Greatest Story Ever Sold by John Cassidy.
Until next time, stay healthy and think positive.