10 inspiring book recommendations for innovating in the ‘new normal’

When writing about what startups can teach corporates the other week, I realized there are so many life-changing books which every innovator ought to read. Some of us might have done more reading during the lockdown weeks we all experienced around Europe. Perhaps for some, it has been a time for reflection, ideation or just a need to better understand who we are and how we can contribute to a world in crisis. 

This was also the time when we have seen books shops all over Europe being closed one by one. But also, when old school librarians started selling books via social media, organizing pick up or delivery services or via bakeries like was the case in France for example. It was inspiring to see more than a hundred years business model pivoting in a matter of weeks. If they will keep these transformations to compete to the Amazon’s of this world remains to be seen.

I don’t know about you, but when it comes to reading, I like to take my time. Sometimes I wish I was one of those people posting on social media the pile of books I’ve read in the last few weeks. But bench reading is not something I enjoy. No matter the type of reader you are, I think we all need to take the time to read now that “new normal” is upon us. We might not know what the future has in store for us, but reading a few books might give us the ability to make more connections at a human or business level.

So, without further ado, in my lastest piece on Eu-Startups you’ll find some of the startups and innovation classics in my view. They cover the beginnings of Silicon Valley – a hub European leaders have tried many times to replicate, but also the importance of ideations and new ways of thinking, creativity, markets, niches and scaling up (or not). Check them out and let me know what you think.

For more books you should read at any point during your experience building a business (as a founder, freelancer or intrapreneur) do check out The CEO Library. The platform is organised by themes and has thousands of books, but also interviews and how to’s. A library in very sense of the word.

Until next time, stay healthy and think positive.

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