I am an integrated marketing and communications professional with experience on several EMEA markets. I have a true passion for tech and startups and I’ve co-founded a digital comms agency.
The first years of my career were spent with McCann and Weber Shandwick as a manager and, later on, a co-founder. Over the years, I have been responsible for a portfolio of B2C and B2B global brands and organisations such as Microsoft, Toshiba, Canon, HTC, Symantec, Huawei, Alcatel, Vodafone, Ericsson, Orange, VMware, Business Software Alliance, School4Startups, How to Web and several NGOs.
After about eight years, I took a lottery ticket and moved to Africa where I had the opportunity to bring growth to local agencies and organisations and to work on entrepreneurial programs a consultant.
My latest quest brought me to Amsterdam where I started focusing on strategy and data analytics. In 2016 I’ve conducted a research on the impact of data on creative industries such as the marketing and advertising industry in the Netherlands. Nowadays, I am a consultant and a growth hacker working closely with startups in the Netherlands. Head of Marcom at VIVE since October 2018.
My motto: Never stop learning!