It's not easy to get people motivated to have do more than their everyday job. And yes, why would they? Having a job nowadays requires a lot of energy. Being successful at one's job is becoming an art.
This beginning of the year seems like a continuous storm. In a positive way, but still a storm. It's been years since I have been so overwhelmed by my to do list. So what does one do when all comes running towards oneself?!
Did you know that for 3000 years women had been the primary percussionists in the ancient world?!? Yes, percussionists. This was the case in the ancient cultures of the Mediterranean world.
In my last post, I was writing about the importance of working together for a greater good. About a collaborative way of seeing the world. And about a new project. I’m happy to say today, it’s live and kicking. Please be so kind and meet the East End Girls.
I was raised in a culture where collaboration was not the word of the day. Trusting others was pretty tough, if not a sign of weakness. So I had to learn to work together with others, I had to learn to collaborate.
This last year has been a intriguing journey that went by quite quickly. As probably I have been too busy dealing with all these new changes in my life and trying to stay focused on the path I have chosen.
Being an unique brand is all about the creativity of your advertising agency team or about a data driven creativity!?! Agencies should consider their current positioning and work towards regaining their lost value.