This is me

Hi, I’m Veronica! Integrated marcom and entrepreneurship for +15 years. My work is at the intersection of strategy, branding, content marketing, PR and investors relations for startups and scaleups. My motto: Never stop learning!

I’m based in Amsterdam, NL since 2015. After holding several startups consulting roles and co-founding an e-commerce business, I’ve joined a Dutch fintech startup in 2018. In March 2020 I’ve started to write as a contributor for Since August 2020 I’m leading brand, marcom and research for Rockstart – early stage VC & accelerator backing purpose driven startups in the AgriFood, Energy and Emerging Tech.

Before moving to Amsterdam I’ve spent three years in Africa, working on the first large scale entrepreneurial program in French-speaking Africa among other projects.

The first years of my career were spent with the McCann World Group and Weber Shandwick as a Head of Tech PR and the co-founder of a digital communications agency dedicated to tech corporates and startups.

Some of the brands I worked with: Microsoft, Toshiba, Canon, HTC, Symantec, Huawei, Alcatel, Vodafone, Ericsson, Orange, VMware, Siemens, Business Software Alliance, School4Startups,How to Web (startup hub and annual conference), Mercedes, Coca-Cola, Nestle, Heineken, Nissan, Exact, several NGOs (e.g. job reintegration, children rights, animal protection), tens of startups (e.g. tech, agtech, foodtech ,energy) and VCs.

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