This is me

Hi, I’m Veronica! I’m an integrated marcom professional and entrepreneur with experience in several EMEA markets. My work is at the intersection of strategy, data, branding, digital and product/services development. My motto: Never stop learning!

My latest quest brought me to the Netherlands six years ago. After holding several startups consulting roles and co-founding an e-commerce business, I’ve joined a Dutch fintech startup in 2018. In March 2020 I’ve started to write as a contributor for Since August 2020 I’m heading marketing for Rockstart.

Before moving to Amsterdam I’ve spent three years in Africa, working on the first large scale entrepreneurial program in French-speaking Africa among other projects.

The first years of my career were spent with the McCann World Group and Weber Shandwick as a Head of Tech PR, and as the co-founder of a digital communications agency dedicated to tech corporates and startups. During the years, I have been responsible for B2C and B2B global brands in verticals such as software, consumer electronics, telco, IoT, cybersecurity, fintech, automotive and FMCG.

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