Strategy & Data Analytics

I am a senior tech and digital communications professional with industry experience on several EMEA markets. I have a true passion for tech and startups. My latest quest brought me to Amsterdam.

2015 – 2016: Strategy and Data Analytics Lead, Kingsday

Since 2015 I started going deeper into data analytics/web analytics while supporting a Dutch digital agency in implementing its data analytics framework. Everything from tooling, data mining, insights, triggers, briefings, to audience profiling and customers’ journeys. This was the perfect opportunity to put into practice my research idea and investigate the current impact data has on creative industries such as the ad industry in the Netherlands. You can find out more about my research here and here.

These are some of the brands I worked on: Nissan (social agency for UCL in France, UK, Germany, Spain and Italy), Holland Flower Council (France, Germany, UK & the Netherlands), MINI, Exact Software and Heineken.

2016 – present: Consulting in Amsterdam

I am currently a Marketing and Communications Consultant for Startups.

What I do: strategies design, data driven customer journeys and personas, concepts design, planning, develop and manage campaigns, manage and lead teams and much more.

Get in touch, if you would like to find out more!

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